Mcdonalds Essay Example | Topics and Well Written Essays - 2500 words

Mcdonalds - Essay ExampleIt is one of the most intumesce known and reputed brand and holds a leading share in the globally branded quick gain restaurant segment of the informal eating out in virtually every country where they thrust a presence. It has achieved this distinction through efficiency in its operations and proper functioning.Approximately 70% of McDonalds restaurants oecumenic are owned and operated by independent local men and women (Wikipedia). McDonalds offers flexible menus with contrastive tastes and different sizes to fit every active lifestyle. It has a global presence with successful expansion into 120 countries and they reply nearly 54 million customers each day. By 2001, they had 30,093 restaurants all over the world with sales of $24 billion. They offer both counter service and drive through service. McDonalds follows a different argumentation model from other fast fare chains. In addition to the franchisee fees, supplies and a percentage of sales, they also have rents partially linked to sales.Their international operations are very significant to them because a sizeable hazard of revenue is generated through franchisees. While the US and Europe each broadsheet for 35% of the revenues, France, Germany and the UK collectively account for 60% of the total revenue (Orji, 2005). In Australia, China and Japan, they have 50% owned-affiliate account under the comeliness method which account for nearly 50% of the revenues. These six markets are the major markets for the company.While fast food meals based in burgers and fried chicken have been considered convenient, they have also been considered to be unhealthy. One of the reasons for the bulky number of allegation against McDonalds is that processed convenience foods contribute to obesity (Schrder & McEachern, 2006). This has led to several judicial proceeding proceedings against McDonalds. This demonstrates that they have not been socially conscious in their dealings.There have