Tourism and Hospitality Businesses Essay Example | Topics and Well Written Essays - 6250 words

Tourism and Hospitality Businesses - try on ExampleIn this regard, an effective brand positioning strategy will be formulated for the connection through identifying the current scenario of the industry in the respective industry in this study. Furthermore, the report will to a fault incorporate the roles of different stakeholder groups along with the significance of marketing audit process in Thomas Cook. 2.0. Analysing the rudimentary Structure and Goals of Thomas Cook Group Plc Thomas Cook Group Plc (TCG) is recognised as wiz of the renowned and most successful brands in the global tourism and hospitality industry. The organisation has been performing with a consistent exploitation marketing its wide range of exceptional tourism and hospitality facilities to the global clients. In relation to the business social organization and strategic goals of the confederation, it is widely accepted that the organisation highly seeks to develop its growth through complying with its fund amental guiding principles (Thomas Cook Group Plc, 2013). The fundamental structure of TCG has been thus considerably rivet on empowering customer experiences through its exceptional leisure travel facilities and practices. In this context, the business structure of the company can be regarded as star of the major and crucial parts which ensure to accomplish its want business goals in the global tourism and hospitality industry. The business structure of TCG also tends to comply with numerous groups and individuals who are highly committed to abide by the strategic direction of the company deciphering extensive stakeholder appointment (Thomas Cook Group Plc, 2010). Fig Board Composition structure of TCG Plc. Source (Thomas Cook Group Plc, 2009) The major divisions in the organisational... This essay approves that the Human Resource Management division of TCG can also be regarded as one of primary contributors which have empowered the organisation to meet its ultimate financial and operational goals. In this regard, the HRM division of the company tends to follow well-structured and specific as well as transparent principles which are belike to improve the performance of the employees and ensure to increase the ultimate productivity of the organisation. Moreover, the HRM department of the organisation comprises adequate pace throughout the organisational structure that enables the employees to continuously reinforce their capabilities.This report makes a conclusion that TCG has been recognised as one of the major dominant and reliable tourism and hospitality organisations which intend to reinforce its performance through development its business structure and its prede statusined business goals in accordance with the external market changes. The business structure of the organisation is highly authenticated in accordance with its stipulated business objectives and goals which further indicate long term sustainability of TCG in the fiercely growing touri sm and hospitality industry. In this regard, adequate significant of TCG towards the analysis and abidance of the organisational policies with the current industrial circumstances can provide adequate support to TCG in terms of change magnitude its efficiency of delivering exceptional tourism and hospitality packages to the global clients. In this context, the company should highly emphasise on preserving effective balance between the internal and external groups of stakeholders.